LEGO is taking a firm stand in support of protestors and the Black Lives Matter movement by pulling back on its police play set affiliate marketing.
LEGO also announced it would donate $4 million to “organizations dedicated to supporting black children and educating all children about racial equality.”
An email acquired by ToyBook sent to LEGO’s affiliate marketers requested removal of product listings and features for more than 30 LEGO building sets, Mini-figures, and accessories that include representation of police officers, firefighters, criminals, emergency vehicles, and buildings.
Carver youth have been participating in the FIRST LEGO League Challenge for years. This is an international competition organized by FIRST for elementary and middle school students. This is the most accessible, guided, global robotics competition. Each year, FIRST LEGO League Challenge teams are introduced to a scientific and real-world challenge for teams to research and focus on.